the St. Louis Rams have set the standard for professional sports franchises
both on and off the field — by harnessing the power of sports. The Rams community outreach team, which
includes the St. Louis Rams Foundation, supports programs designed to
positively impact youth in the areas of education, literacy, health, recreation
and youth football. Since moving to the
Gateway City, the organization has donated more than $6 million in cash,
grants, merchandise and tickets to area charities.
to the financial contributions, the team works to integrate all of their unique
resources including player participation, media exposure and establishing
synergistic links between charities and team sponsors and partners. The Rams believe this comprehensive approach
provides their charitable partners with the most beneficial relationship
As such, the
team’s philanthropic philosophy is guided by three principles:
Rams are dedicated to being innovative, forward thinkers.
leveraging the influence of professional athletes and the strength of the
NFL, the Rams play a significant role in improving the lives of area
Through strategic partnerships with area organizations, the Rams have
proven to be an effective catalyst for change.
following descriptions aim at providing a glimpse of what the team is doing to
make the bi-state area a better place.
For a more comprehensive look at the organization’s off the field
efforts, please visitwww.stlouisrams.com/offthefield.
In order to
provide the greatest impact to the bi-state area, the Rams Foundation focuses
the majority of its resources on the following cornerstone programs, designed
to positively impact youth in the areas of education, literacy, health,
recreation and youth football.
First Youth Ticket Program
First allows schools and non-profit youth organizations the opportunity to earn
tickets to Rams home games by “putting the community first” and developing and
implementing fitness, literacy and youth football service projects. The program goes beyond a simple volunteer
initiative by encouraging civic participation and healthy decision-making.
address community needs while strengthening their mastery of academic subjects
and good citizenship skills. The
ultimate goal of the program is to expose kids to the overall benefits of
volunteerism and instill a desire to continue contributing beyond this
project. The program has generated more
than 25,000 hours of community service since its inception in 1998.
organization with a long tradition of embracing diversity, the Rams were the
first professional sports team in the modern era to sign an African-American
player — even before Jackie Robinson broke the color barrier in Major League
Baseball. Years later, the team remains
committed to promoting diversity and inclusion.
After helping launch the Diversity Awareness Partnership (DAP) in 2000, the Rams have continued to unite over
100 organizations in the effort to reduce bias and discrimination, and promote
the value of difference among the people of St. Louis. An example of this collaboration is the
Edward Jones’ Give Respect — Get Respect Youth Program that has engaged middle
and high school students, teachers and members of today’s workforce in this
pursuit of acceptance.
The Rams have joined with the NFL to identify
opportunities to enhance, promote and recognize positive aspects of football at
every level. The team, along with the Tom Lombardo chapter of the
National Football Foundation, has led the way in creating an Amateur Football
Council, designed to support organizations committed to amateur football and to
promote youth development, sportsmanship and academic excellence through youth
football. As part of these efforts, the Rams host two training seminars:
the Scott Linehan High School Coaching Clinic and the St. Louis Rams/USA Football
Youth Coaching School. In addition to the Coach of the Week program, efforts
include providing free tackle football camps to area middle school athletes
through the Rams Junior Player Development Program and partnering with PHL,
Inc. to refurbish and maintain St. Louis Public School athletic fields.
Youth Partnership (HYP) is a collaborative of more than 75 community
organizations from diverse sectors, which have been brought together by the
Rams Foundation and the Greater St. Louis Community Foundation, to combat youth
obesity and advance the health of children and youth in the St. Louis, bi-state
region. Together, they are implementing
a set of pilot programs, sharing best practices to improve current programming
and building a network of resources to foster a regional commitment to health
outcomes for the region’s children.
Louis Rams and CHARACTERplus have joined together to help educators integrate
character building into classroom curricula.
A web site has been developed that provides resources for classroom
teachers including lesson plans.
Teachers also have an opportunity to compete in a contest to recognize
outstanding lesson plans that integrate character into core academics.
place a high priority on literacy and partner with area organizations to
increase interest in reading and to provide free books for underserved
communities. Rams partners include Metropolitan Association of Public Libraries
(MAPL), First Book — St. Louis and the Literacy Roundtable. To reinforce
the importance of literacy, players make regular visits to libraries and
schools to read to children.
Public Schools Rams Fitness Team
The Rams and
St. Louis Public Schools have collaborated to create the Rams Fitness Team, a
program being implemented in the St. Louis City schools that includes a flag
football curriculum, training sessions with Rams personnel and a component on
nutrition and lifetime fitness. The Rams Fitness Team also recognizes the
importance of physical education teachers in today’s schools, through the
Physical Education Teacher of the Year program.
The St. Louis Rams have given away more than $5 million in
cash, tickets and memorabilia to non-profit organizations.Since arriving in St. Louis in 1995, the
majority of the Rams’ efforts focus on organizations specializing in literacy,
health, recreation and youth football.
Unsolicited grant requests are not accepted.However, any information sent to the below
address will be kept on file for future opportunities that may arise.
St. Louis Rams
Attn: Director of
One Rams Way
St. Louis, MO 63045
Geographic Areas Served:
Greater St. Louis bi-state area (MO; IL)
St. Louis Rams Foundation Website
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